Touraine’s Départemental Tourism Agency (ADT), which is mandated by Touraine’s Départemental Council, is tasked with promoting and developing the Touraine destination’s attractiveness, advising tourism operators in order to carry out collective actions more efficiently; informing tourist clientele, participating in development of tourism and coordinating public and private actors in the tourism sector in order to meet the expectations of our tourist clientele.

The ADT and Tours Val de Loire Tourisme pool their competences, knowhow, strengths and networks in order to better welcome visitors and tourism professionals, journalists and influencers and step up promotion of the destination in France and abroad, while continuing to lend support to all present and future actors in achieving excellence.

Tours Val de Loire Tourisme works in close collaboration with all the destination’s Tourist Offices. They welcome you all year round and provide you with more detailed information on their areas.

Val d'Amboise Tourist Office
Azay-le-Rideau Tourist Office
Chinon Tourist Office
Langeais Tourist Office
Loches Tourist Office

An essential actor in business tourism and MICE in the Centre-Val de Loire Region, Tours Événements operates and ensures the promotion and marketing of two of the Loire Valley’s major venues: the Exhibition Park and Tours Convention Centre.

Crédit Agricole in Touraine and Poitou has committed to fostering the territory’s economic growth on a daily basis, and assist and support the professionals involved.

Spurred by a common goal of stimulating and developing the Tours Loire Valley destination, Crédit Agricole in Touraine and Poitou and Tours Val de Loire Tourism became official partners in 2019.

Their partnership has strengthened their determination, and made tourism one of the pillars of the territory’s economy.

As part of the roll-out of its tourism management school on the Tours campus, Excelia and the Tours Loire Valley Convention and Visitors Bureau are becoming partners.

The aim? To implement concrete actions to promote the destination, support students and develop our skills.
This partnership is fully in line with the region's attractiveness strategy and its ambitions to develop more virtuous forms of tourism.

Since 2017, the Tours Val de Loire Tourist Office has been committed to an environmental approach as a technical partner of the international environmental management label Green Key.

In an effort to address project promoters’ and consumers’ concerns with regard to the environment and ecology, the Tours Loire Valley Tourist Office has become the label’s 3rd local partner alongside Hérault Tourisme and Nord Tourisme. It is the first tourist office in France to become one of its relays.

The partnership bears witness to the Office’s determination to promote genuine environmental momentum across the destination and raise awareness among all tourism professionals.

As the main interlocutor for proprietors of furnished tourist accommodation and bed and breakfast providers, our Accommodation Classification department provides you with technical support, including compliance with specifications and project management files.

The Tours Loire Valley Tourist and Convention Bureau has been selected by the Centre-Val de Loire Region as one of the 12 players in the "Together for Sustainable Tourism" operation. The aim of this support for the ecological transition offered to tourism operators by the Region as part of the Tourism Recovery Plan is to develop practices and offerings in line with customer expectations in terms of sustainable tourism.

2 B & G Qualité

A firm made up of a team of experienced professionals specialising in classification of furnished tourist accommodation, 2 B & G Qualité, a partner of Tours Val de Loire Tourisme, is accredited to carry out inspections of such accommodation, along with 1* to 5* hotels, campsites, holiday villages and tourist residences.

By putting its expertise at the service of its customers and partners (audits, studies, training programmes for and support to professionals, institutions and labels in their search for quality and compliance), 2 B & G complements the support provided to tourism operators by Tours Val de Loire Tourisme with regard to qualification and classification of furnished tourist accommodation.

Camping-Car Park is Europe’s leading network of campsites and motorhome stopovers. It has over 900,000 customers and 500 destinations in France. In partnership with local authorities, Camping-Car Park seeks to promote the territory by encouraging network area customers to leave a positive footprint behind them.

Tours Val de Loire Tourisme and Camping-Car Park work together on quality of motorhome reception at stopovers across the destination.

The Office de Tourisme & des Congrès is committed to a greener form of tourism in which transport plays a central role.
SNCF and the Tourist Office have formed a partnership to promote eco-mobility and intermodality in tourism in the Tours Loire Valley Destination.

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